Here Comes Ultra-Compact Tracking Tags the Size of Postage Stamp! Israeli Startup Company. No Batteries Required, Only 10 Cents!

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Today, I would like to talk about “Israeli high-tech firm develops postage stamp-sized tracking device.”

Daily Logistics Radio by IINO san in 10th June 2022

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Wiliot’s Ultra-Compact Tracking Tags

Wiliot, an Israel-based supply chain technology company, has developed a miniature tracking tag.

It tracks products from source to store and measures temperature changes during transport and other factors that can affect goods.

The tags are only the size of a postage stamp, contain a microprocessor, and will be affixed to produce boxes at an Israeli supermarket chain company.

Tag Performance

The tags are small and inexpensive, so can be used by produce shippers on crates transporting their products to market.

They can track fruits and vegetables from the time they are picked and loaded at the farms to the time they are on the store shelves, providing information to suppliers and grocery stores along the way.

Support for Small-Scale Transportation

While the technology was generally available to mount and track devices on shipping containers and truck trailers, this technology was never used for small-scale shipments.

Wiliot’s senior vice president of marketing stated, “From now on, everyday items, clothing, vaccine vials, plastic boxes, plastic pallets, cardboard boxes, and bags of lettuce will all be connected to the Internet.”

These tiny postage stamp-sized tags require no batteries, only cost 10 cents each, and connect to the cloud via Bluetooth.

Visibility Tags Provide

According to McKinsey & Company, food waste and loss is estimated at $940 billion annually worldwide.

Wiliot stated that the visibility tags provide allows tracking at the crate level, which can be a safeguard against theft.

In recent years, tracking goods has been nearly impossible for large-lot shipments because the cargo can be taken apart.

Also, food and beverage shipments have become a target for theft.

The vice president of an Israeli supermarket chain said, “It is nothing short of revolutionary to know exactly whether a crate of vegetables or fruit is kept at the right temperature during transport, and how long it takes to arrive at the store after being picked in the field.”

Problem Improvement Possible

Japan has a fairly well-developed logistics infrastructure, but in many other countries this is not the case. Theft and cargo damage occur on a daily basis.

With the tags, they can track crate by crate, see if temperature control is being done properly, and understand where problems have occurred, so improvements can be made.

It also helps to reduce the damage from theft.

I have an Israeli friend who says that there are many start-up companies in Israel.

They are quick to respond to vaccines and are willing to give it a try.

I hope this kind of news will be a good stimulus for start-ups in Japan.

That’s all for today. Thank you.